Johannes brings more than 15 years in B2B medical software, with roles as a founder, advisor, and revenue leader across both licensing and SaaS models. Before joining Cloudflight, he defined and ran the group-wide healthcare strategy of a mid-sized European software company, aligning sales, marketing, customer success, and finance behind profitable growth. As Head of Industry - Health & Medical at Cloudflight, he owns the development of services and accelerators for the healthcare sector and leads all go-to-market activities, backed by a strong network across the DACH region.
Latest posts by Johannes Gritsch
Backend & Architecture
From coherence to architecture: how to actually build the experience layer
In our previous article, we argued that digital patient experience isn’t a set of channels but the ability of a health system to behave as one coherent system from the patient’s point of view. If you accept that, the comfortable part is over. Naming the experience layer is easy. Where the real work begins is in building, owning, and, finally, […]
September 1, 2026
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Strategy & Transformation
What digital patient experience actually means, and why most health systems get it wrong
You keep investing in digitalization, but your patient experience doesn’t improve. You introduce a new booking tool. New portal. New document system. Another integration project. All of it counts as progress on paper, but in the waiting room, the same patient still re-enters the same data for the third time and still has no idea what happens next. Sounds familiar? The problem is that patients experience your hospital as a sequence […]
