I’m an IT writer and marketer with a particular interest in UX-related topics, where technology and human psychology intersect. My mission is to make tech approachable on all levels, and I believe there’s no such thing as concepts too difficult to understand - only those badly explained. Outside of work, you can find me on a long bike ride or exposing bunnies to the wonders of weird music (they’re hardly impressed, but I’m not giving up).
Latest posts by Michał Pękala
Commerce & Customer Experience
Why most B2B eCommerce strategies fail before they start: 2026 study excerpt
Modern B2B commerce is facing a widening gap between expectation and execution. The rules of the game have changed: buyers now demand seamless digital experiences, personalized pricing, real-time information, and the same convenience they enjoy in the B2C environment. Meanwhile, many organizations are still running on aging platforms designed for a different era; one […]
October 20, 2025
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Agentic AI
How omnichannel conversational AI bridges the customer experience gap
Today’s customers move fluidly between digital channels and expect businesses to keep up. For example, they might start a conversation on a website chat, continue via a mobile app, and complete it through a phone call. Yet most businesses struggle to maintain continuity across these touchpoints, which results in frustrating experiences that damage brand loyalty. […]
August 18, 2025
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Commerce & Customer Experience
Supercharging SAP Spartacus: edge approach for lightning-fast performance
Picture this: your Spartacus storefront loads in the blink of an eye. Product pages render almost instantly. Mobile users enjoy a similar seamless experience to desktop shoppers. Your Lighthouse performance score doubles. Best of all, all of this happens within just two weeks. This isn’t wishful thinking: it’s exactly what we’re achieving for forward-thinking businesses […]
