Markus Wagner

Senior eCommerce and Digital Expert

Latest posts by Markus Wagner

Commerce & Customer Experience

What is voice commerce and how it’s transforming eCommerce in 2025

Voice commerce represents one of the most significant paradigm shifts in retail and eCommerce since the advent of mobile shopping, fundamentally altering how consumers discover, research, and purchase products. This revolutionary technology leverages artificial intelligence-powered voice assistants to enable hands-free shopping experiences, creating unprecedented opportunities for businesses while reshaping consumer expectations around convenience, personalization, and […]

July 21, 2025

Commerce & Customer Experience

Understanding composable commerce for B2B: key insights for enterprise commerce

As B2B eCommerce is quickly catching up with its B2C counterpart, B2B companies are under growing pressure. They need to deliver eCommerce experiences that are not only personalized but also flexible and scalable. Traditional platforms can struggle to meet these demands because they might not be agile enough to keep up with complex business needs and the […]

September 19, 2024

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